Carpenters are the spine of the woodwork sector, converting raw materials into practical and aesthetic masterworks. Recognising their priceless contributions, Action Tesa—one of India’s biggest manufacturers of engineered panel products like MDF, HDHMR, Boilo, and Particle Boards—observes Carpenters’ Day with a string of nationwide festivities. This industry underlines the integral role carpenters play in shaping interiors and constructing living areas.

This year’s celebrations were grander than ever, with 30 Mega Meets organised across the country and the launch of the tribute video ‘TESA Salaam’. Let’s look into how Action TESA celebrated this special day and honoured India’s carpenters.

Highlights of Action TESA’s Carpenters’ Day Celebration

Nationwide Mega Meets

Action TESA organised Mega Meets in 30 key locations across India. These gatherings provided an opportunity for carpenters to:

  • Acquire an understanding of the latest industry movements.
  • Learn about the emerging technologies in woodwork.
  • Explore innovative design techniques.

Launch of the ‘TESA Salaam’ Tribute Video

Adding a special touch to this year’s celebration was the launch of ‘TESA Salaam’, a heartfelt tribute video dedicated to carpenters.

Key features of the video:

  • Showcases the dedication and creativity of carpenters.
  • Highlights their role in crafting interiors and creating functional spaces.
  • Emphasises their contributions as the foundation of the engineered wood industry.
  • To reach a wider audience, the video will soon be available in multiple regional languages.

A Word from the Managing Director

Mr Ajay Aggarwal, Managing Director of Action TESA, expressed his admiration for carpenters during the celebrations. He stated:

  • Carpenters are the backbone of the engineered wood industry and deserve grand-scale recognition.
  • The annual Carpenters’ Day celebration is a long-held dream aimed at elevating their status.
  • Future plans include expanding the celebrations and making Carpenters’ Day a widely recognised festival across the country.

‘TESA Salaam’: A Gesture of Respect

The word ‘Salaam’ denotes respect, and Action TESA’s ‘TESA Salaam’ initiative echoes this view entirely. By honoring the craftsmanship of carpenters, the movement seeks to:

  • Elevate their status within the woodwork industry.
  • Acknowledge their contributions to homes, businesses, and society.
  • Inspire pride among carpenters for their indispensable role in the industry.

Action TESA’s Longstanding Commitment to Carpenters

Over the years, Action TESA has established itself as more than just a manufacturer of engineered panel products. The company has actively worked to strengthen its bond with the woodwork industry by:

  • Organising periodic training sessions to improve the carpenters’ mastery.
  • Delivering practical understandings of the latest technologies and trends.
  • Designing a supportive platform for details sharing and proficient growth.

Future Vision: A Nationwide Festival for Carpenters

Action TESA’s vision for Carpenters’ Day extends beyond annual celebrations. The company aspires to transform it into a widely recognised festival that honours the craftsmanship and contributions of carpenters. Future plans include:

  • Expanding the scale of celebrations to include more cities and participants.
  • Increasing public awareness of carpenters’ critical role in the industry.
  • Promoting their craft on a national and global stage.

Why Action TESA Stands Out

Action TESA’s commitment to carpenters is rooted in its philosophy of KOI NAHI AISA, which symbolises excellence and unmatched quality. This dedication is evident in:

  • The quality of their products, including MDF, HDHMR, and Boilo Boards.
  • Their efforts to build a strong, skilled community of carpenters.
  • Their focus on fostering innovation and creativity within the wood panel industry.

Wrapping Up: A Revelry of Craftsmanship and Ingenuity

Carpenters’ Day, as honoured by Action TESA, stands out as a testament to the commitment and artistry of India’s carpenters. From the Mega Meets to the Action ‘TESA Salaam’ tribute, this event is a powerful reminder of the importance of recognising and appreciating skilled artisans.

Through its initiatives, Action TESA not only honours carpenters but also inspires a culture of respect and admiration for their craft.

As the celebrations grow in scale and impact, Action TESA’s vision of turning Carpenters’ Day into a national festival seems well within reach. It is a celebration of not just craftsmanship but also the creativity and dedication that drive the woodwork industry forward.